Finance for None-Finance managers

*Fees + VAT as applicable(including coffee breaks and a buffet lunch daily)

*EWT reserves the right to alter dates, content and venue.


“Turn your managers into smart decision makers”

  • Commercial success is only achieved when the managers are aligned to the organizational goals and understand the financial impact of their decisions on overall business performance.
  • Whether they are in sales, marketing, manufacturing, product development, human resources or some other operation, an understanding of financial concepts will help increase the commercial savviness across the firm.


Why Attend:  

To succeed at any employment level and position, knowledge of basic financial principles is critical. 'Finance for non-Finance Professionals' transforms financial and accounting concepts into decision making tools you can use successfully every day. You will learn to apply the fundamentals of finance to improve budget management, increase potential profits, and assess the financial performance of business activities. You will also understand the terminology used by accounting and finance staff and will feel more confident when being involved with them or using them. This course will help you do a better job and prepare you for senior management positions where financial awareness is crucial. 

Delivery Methods: 

The course uses a mix of interactive techniques, such as brief presentations by the consultant, case studies and group exercises to apply knowledge acquired throughout the course. 

Target Audience:

Managers, supervisors and staff from any function including finance who need to improve their understanding and usage of financial information. 

Course Objectives:  

By the end of the course, participants will be able to Define the four key financial statements: balance sheet, income statement, cash flow and changes in owner equity as well as key financial terms such as profit, margins and leverage used in organizations 

  • Interpret the financial health and condition of a company, division or responsibility center and use financial information for management and evaluation
  • Distinguish between accounting and finance and explain the finance role in running businesses
  • Prepare a company's operating budget and relate it to the organization's strategic objectives
  • Apply capital budgeting techniques and cost-volume-profit analysis to enhance decision making 


Target Competencies: 

  • Understanding financial statements
  • Financial analysis
  • Working capital management
  • Preparing operating budgets
  • Making capital budget decisions
  • Financial decision making 

Course Outline

Module 1: The key financial statements

  • Understanding the accounting cycle 
  • The five main accounts in financial statements
  • Income statement: tool for performance measurement
  • Accrual basis versus cash basis
  • Balance sheet: tool for financial position 
  • The balanced status Statement of owners’ equity
  • Statement of cash flows: cash is king 
  • Wrapping-up: the cycle of financial statements 
  • External and internal auditors’ responsibilities  

Module 2: Analysis of financial statements 

  • Why are ratios useful 
  • Horizontal and trend analysis 
  • Vertical analysis: common size statements
  • Common size financial statements 
  • Building blocks analysis and reading through the numbers:
  • Liquidity ratios: ability to settle short-term dues 
  • Solvency ratios: ability to settle long-term dues
  • Activity ratios: ability to manage assets efficiently
  • Profitability ratios
  • Limitations of financial ratio analysis 

Module 3: Working capital management 

  • Definition of working capital and working capital management 
  • Working capital management strategies for current assets 
  • Balancing profitability and liquidity
  • Working capital management strategies for current liabilities 
  • trade-off between profitability and certainty 

Module 4: Breakeven analysis and decision making

  • Defining fixed costs 
  • Defining variable costs 
  • Contribution margin formula
  • Computing breakeven point 
  • Sensitivity analysis: changing assumptions 

Module 5: Operating budget process and techniques 

  • What is an operating budget? 
  • Steps to budget development
  • Master budget components 
  • Sales forecasting 
  • Approaches to budgeting 
  • Incremental budgeting 
  • Zero-based budgeting 
  • Budgetary control and correction 

Module 6: Capital budgeting: the investing decisions 

  • Examples of exercises involving capital budgeting exercise Time value of money: a prerequisite for investing decisions 
  • Required rate of return for investments 
  • Examples of cash outflows for capital projects 
  • Examples of cash inflows for projects 
  • Net present value calculation 
  • Internal rate of return 

Recap: concept of financial management 

  • Accounting versus finance: rules and responsibilities 
  • Three pillars of finance 
  • Financing decisions 
  • Investing decisions 
  • Operating decisions 


  • Each participant will receive a comprehensive course manual and will have access to relevant exercise files on-line. 

What to Bring: 

  • Note pad & Pen. 
  • Examples of work from the office. 

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