*Fees + VAT as applicable(including coffee breaks and a buffet lunch daily)
*EWT reserves the right to alter dates, content and venue.
This Three-day training program aims to help you transition from thinking like a consumer to thinking more like a marketer. It takes a step by step approach to clearly outline the whole marketing process from market research to putting together a marketing strategy and a marketing plan. Fundamental marketing concepts will be clearly explained through discussions, examples and activities. In this program, we will also explore the dramatic changes in marketing due to the new advancements in technology, social media and the internet
Self-discovery and critique
Group exploration and facilitator led discussions
Game based learning
Best practice theory exploration
By the end of this training course participants will be able to:
Understand what marketing is and differentiate between sales and marketing
Describe key marketing concepts and terminology
Prepare to commission research and put together a research brief
Demonstrate knowledge and practice steps needed to create a complete marketing strategy.
List the components of a marketing plan
Recognize today’s changes in marketing in response to the rise of technology, connectivity, social media and the internet.
What is marketing?
Marketing Vs Selling
Key marketing concepts
The new marketing realities
Why marketing research is important?
Problem identification and problem-solving research
Types of research data
Putting together a research brief and preparing to commission research
Defining the Mission
External influences / PESTLE analysis
SWOT analysis – Strengths, Weaknesses, Opportunities and Threats
Setting marketing objectives
The marketing strategy and marketing mix (4P’s)
Why is a marketing plan necessary?
Contents of a marketing plan
Implementation – making the marketing plan work
Marketing plan evaluation and control
Major changes in today’s connected marketplace
The power of the “F” Factor (Friends, Family, Facebook, Fans, Followers)
Connectivity as the game-changer of marketing
From traditional to digital marketing
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