Modern Digital Marketing

*Fees + VAT as applicable(including coffee breaks and a buffet lunch daily)

*EWT reserves the right to alter dates, content and venue.



Online marketing became one of the most successful tools in advertising for any kind of business. It’s the appropriate time to invest into the internet marketing and know the basic Concepts of that Online world. The core of this course is awareness of Online Marketing world Techniques & Secrets, and how to reach targeted customers easily in a professional way.




  • By the end of this training course participants will be able to:

  • Be aware of Main Online Marketing Channels

  • New Trends for Online Marketing Activities

  • Understand how using e-marketing can achieve your business goals.

  • Optimize Business website in a professional way

  • Creating Online Ads

  • Create an Online Marketing plan

  • Manage & Monitor any Online Activity


Target audience


Marketing, Sales & Public relation professional, entrepreneurs and executives wanting in promote their business digitally.


Course Outline


Module 1: Introduction to Social Networks


  • Social Networks Types
  • Facebook Marketing
  • Facebook Advertising
  • How to use your LinkedIn effectively?
  • LinkedIn Advertising
  • Twitter Tactics:Twitter Advertising


Module 2: YouTube & Instagram Marketing Essentials


  • YouTube Channel Optimization
  • YouTube Mixing & Studio
  • Video exposure & Trending
  • YouTube Advertising
  • Advanced Techniques of Instagram Marketing
  • Social Media Optimization
  • Facebook Chatbot
  • Social Media Re-Marketing
  • Instagram in Online Marketing for corporate
  • How to use YouTube?
  • Google + and its Trend
  • Content Marketing
  • Content Plan
  • How to Deal with Negative Comments
  • Advanced Search & Generate Leads from Social Media
  • How to Increase Your Community in a Professional Ways
  • Recommendations for Engaging with your Community
  • Social Media Mix
  • Most Popular Software in Managing SM
  • Reports & Insights in Social Media
  • Modern Social Media Marketing Trends in 2019


Module 3: Online Search Optimization


  • How Google Ranking its websites?
  • SEO – SEM – SMO – SMM – ASO - PEO
  • Alt Tag Images Optimization
  • Mobile App Optimization (App Store Optimization- ASO)
  • Types of SEO
  • SEO Tracking & Monitoring
  • On Page Optimization:
  • Off page optimization
  • Local SEO
  • Google WebMaster Tool
  • Link Building & Link Earning
  • KPIs of SEO 
  • Landing Page Specifications
  • Images Optimization
  • Content Optimization
  • App Optimization (ASEO)


Module 4: Digital Media Optimization


  • Video Optimization
  • Most Popular Software in SEO
  • SEO Tracking & Monitoring
  • How to analysis your competitor’s online existence
  • KPIs of SEO
  • Landing Page Specifications
  • Images Optimization
  • Content Optimization
  • App Optimization (ASEO)
  • Directories Submission
  • Press Release Advertising
  • White Paper Advertising


Module 5: Digital Advertising


  • YouTube Advertising
  • Google AdWords – Paid Ads
  • E-mail Marketing Techniques & Trends
  • Google AdWords Pay-per-click advertising (PPC)
  • Re-Marketing Technique
  • Discovering your targeted customers and competitors’ online trends
  • PPC – CPC – CPM – PPM - CPV
  • Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
  • How to analysis your competitor’s online existence
  • How to settle an e-Marketing Plan
  • Monitoring & Tracking Online Marketing Activities
  • KPIs of Social Media Strategy & online plans
  • Mobile Advertising
  • 360 Degree of Digital Marketing
  • Web trend in 2019

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