Module 1: Introduction to Social Networks

• Social Networks Types
• Facebook Marketing
• Facebook Advertising
• How to use your LinkedIn effectively?
• LinkedIn Advertising
• Twitter Tactics:Twitter Advertising

Module 2: YouTube & Instagram Marketing Essentials

• YouTube Channel Optimization
• YouTube Mixing & Studio
• Video exposure & Trending
• YouTube Advertising
• Advanced Techniques of Instagram Marketing
• Social Media Optimization
• Facebook Chatbot
• Social Media Re-Marketing
• Instagram in Online Marketing for corporate
• How to use YouTube?
• Google + and its Trend
• Content Marketing
• Content Plan
• How to Deal with Negative Comments
• Advanced Search & Generate Leads from Social Media
• How to Increase Your Community in a Professional Ways
• Recommendations for Engaging with your Community
• Social Media Mix
• Most Popular Software in Managing SM
• Reports & Insights in Social Media
• Modern Social Media Marketing Trends in 2019

Module 3: Online Search Optimization

• How Google Ranking its websites?
• SEO – SEM – SMO – SMM – ASO - PEO
• Alt Tag Images Optimization
• Mobile App Optimization (App Store Optimization- ASO)
• Types of SEO
• SEO Tracking & Monitoring
• On Page Optimization:
• Off page optimization
• Local SEO
• Google WebMaster Tool
• Link Building & Link Earning
• KPIs of SEO 
• Landing Page Specifications
• Images Optimization
• Content Optimization
• App Optimization (ASEO)

Module 4: Digital Media Optimization

• Video Optimization
• Most Popular Software in SEO
• SEO Tracking & Monitoring
• How to analysis your competitor’s online existence
• KPIs of SEO
• Landing Page Specifications
• Images Optimization
• Content Optimization
• App Optimization (ASEO)
• Directories Submission
• Press Release Advertising
• White Paper Advertising

Module 5: Digital Advertising

• YouTube Advertising
• Google AdWords – Paid Ads
• E-mail Marketing Techniques & Trends
• Google AdWords Pay-per-click advertising (PPC)
• Re-Marketing Technique
• Discovering your targeted customers and competitors’ online trends
• PPC – CPC – CPM – PPM - CPV
• Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
• How to analysis your competitor’s online existence
• How to settle an e-Marketing Plan
• Monitoring & Tracking Online Marketing Activities
• KPIs of Social Media Strategy & online plans
• Mobile Advertising
• 360 Degree of Digital Marketing
• Web trend in 2019