Modern Social Media Marketing

*Fees + VAT as applicable(including coffee breaks and a buffet lunch daily)

*EWT reserves the right to alter dates, content and venue.



Online marketing & Social Media became one of the most successful tools in advertising for any kind of business. It’s the appropriate time to invest into the internet marketing and know the basic Concepts of that online world. The core of this Workshop is awareness of Online Marketing world Techniques & Secrets, and how to reach targeted customers easily in a professional way.


In this Workshop we will Discuss the most popular online channels used by the targeted customers In order to reach potential internet customers, The Best Social Media Marketing Trainer & Instructor all over the world, and how to create an integrated online marketing plan putting in consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI




By the end of this training course participants will be able to:

  • Be aware of Main Social Media Channels
  • Understand how using Social Networks can achieve your business goals.
  • Creating Online Ads through Social Networks
  • Create a Social Network plan
  • Using Social Networks in Competitor’s Analysis
  • Manage & Monitor any Online Social Activity


Target audience


Marketing, Sales & Public relation professional, entrepreneurs and executives wanting in promote their business digitally.


Course Outline


Module 1: Introduction to Social Networks


  • Social Networks Types


Module 2: LinkedIn Marketing


  • Company Page Managing
  • Pulse / Articles creation
  • Advanced Search on LinkedIn
  •  Groups Posting
  • Jobs Announcement
  • Targeting Decision Makers on LinkedIn
  • LinkedIn Advertising


Module 3: Twitter Tactics


  • Twitter Profile Optimization
  • Twitter Profile LandScape
  • Twitter Dashboard
  • Twitter Analytics
  • How to manage your Community
  • Hashtag # Strategy
  • Twitter Trends
  • Polls on Twitter
  • UGC (User Generated Content) from Tweets
  • Twitter Audits
  • Advanced Using of “@ “/ “Lists “/ “Moments “techniques
  • Twitter Advertising
    • Advanced Targeting Techniques
    • Buyer Persona Analysis
    • Budgeting optimization


Module 4: YouTube Marketing


  • YouTube Channel Optimization
  • YouTube Mixing & Studio
  • Video exposure & Trending
  • YouTube Advertising


Module 5: Instagram Marketing


  • Profile Optimization
  • Instagram Auditing
  • Instagram Art Work structure
  • Instagram Analytics
  • Online Shopping through Instagram
  • Instagram Advanced Management - secrets & tactics
  • Instagram Hashtag Tracking & Monitoring
  • Instagram in Online Marketing for corporate


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